Sinéad Butters MBE, Group Chief Executive

Sinéad has been Chief Executive of Staffordshire-based Aspire Housing since 2006. Under her leadership the business has grown and broadened its services via the acquisition of Staffordshire’s largest apprenticeship provider, PM Training.

With a strong combination of new build housing, regeneration, training and employment services, Aspire Housing aims to maximise its impact in local communities and improve people’s life chances.
Sinéad grew up in Staffordshire, studied at Keele University and is one of its founding “fellows” in recognition of her achievements and Aspire’s support for North Staffordshire communities.

In October 2015 Sinéad become Chair of PlaceShapers, the national network of over 100 community-based housing associations, with a collective goal to achieve real and lasting improvements in the communities they serve.
In the 2016 New Year Honours list, Sinéad was awarded an MBE for her services to housing. It recognises her work in the sector, raising the profile of housing issues and passionately improving lives and communities in Staffordshire.

Dan Canavan,  Executive Director of PM Training

Dan joined PM Training in 1996, setting up the first gardening team and developing the Homeworks property management service, which now boasts more than 60 teams. Since then, Dan has worked in a number of roles across the business, including Director of Homeworks, and most recently Director of Training Operations, before being appointed Executive Director of PM Training in April 2020.

Born in Stoke-on-Trent, Dan has a real passion for the area and in particular the development and education of its young people. He is proud to have played a part in the growth and success of PM Training, which was set up by his father Sean Canavan in 1982.

Mark Thrasher, Executive Director, Finance

Mark joined Aspire in August 2018, from Raven Housing, based in Surrey, where he was Group Director of Finance.

Mark has worked in the housing sector for over 20 years in a number of senior management positions. Mark was born in Stoke–on-Trent and grew up in Newcastle under Lyme and so has a real empathy and passion to make a difference to the lives of the people in the areas in which Aspire operates. Mark leads on Finance to ensure that we are aspire continues to be financially strong and to grow and develop the business, increasing the capacity to enable us to provide more affordable homes.

 Dan Gray, Executive Director, Property

Dan is an experienced property professional, who joined Aspire in 2005 and leads on development and home ownership sales, strategic asset management and landlord compliance services. Before joining Aspire, Dan worked on regeneration programmes for a Local Authority and also spent several years in the United States developing town centre regeneration schemes.

His motivation comes from revitalising the neighbourhoods and communities served by Aspire Housing and seeing the positive difference this makes to the lives of our customers.

Andrei Szatkowski, Executive Director, Customer Experience

Andrei is an experienced housing professional at board, executive and senior leadership level.  Andrei has over 25 years’ experience within local authorities and housing associations across the North West.

Andrei joined Aspire Housing in July 2018 and leads on all housing services encompassing repairs and maintenance services.  Andrei is passionate about making a difference to our customers and is focused on ensuring Aspire Housing customers receive the best service possible.

Andrei is a fellow of the Chartered Institute of Housing (CIH), Non-Executive Director and Chair of Audit at Blackpool Coastal Homes.

Andrei is married with three grown up children and two dogs. He enjoys cycling, travel and wine.

Ian Gleave, Executive Director, Organisational Development

Ian started his HR career specialising in management development before moving into more generalist HR and management positions. His senior leadership experience spans public, private and not-for-profit sectors working in the airport, business outsourcing sectors and as an independent management consultant.

Ian joined Aspire Housing in 2015 following many years’ experience working with a range of organisations in the social housing sector.

Ian is responsible for our human resources, learning & development, facilities, health & safety, and marketing & communications. He holds an MSc in Human Resource Management, is a Chartered Member of the CIPD and a member of the CIH.

Kevin Richardson, Aspire Housing Chair

Kevin is a qualified HR professional and has leadership experience in the areas of education, health, social care and social work, most recently as the Faculty Dean of Business, Education and Professional Studies at the University of Gloucestershire. He has also chaired a school governing body in Staffordshire, created a local community partnership that took over and transformed the performance of a school and helped to create an academy school in Cheltenham.

Sinéad Butters MBE, Group Chief Executive

Sinéad has been Chief Executive of Aspire Housing since 2006. Under her leadership the business has grown and broadened its services via the acquisition of Staffordshire’s largest apprenticeship provider, PM Training.

Sinéad grew up in Staffordshire, studied at Keele University and is one of its founding “fellows” in recognition of her achievements and Aspire’s support for North Staffordshire communities.

In October 2015 Sinéad become Chair of PlaceShapers, the national network of over 100 community-based housing associations, with a collective goal to achieve real and lasting improvements in the communities they serve.

In the 2016 New Year Honours list, Sinéad was awarded an MBE for her services to housing. It recognises her work in the sector, raising the profile of housing issues and passionately improving lives and communities in Staffordshire.

Nicola Winn, PM Training Chair

Nicola is the managing director of Creative Bridge based in Lutterworth. She has previously worked in senior roles at Leicester Housing and the CIH. She is a board member at The Marketing Group and previously sat on the boards of CIH and Foyer Federation. She is a member of the chartered institute of housing and the academy for Chief Executives.

Ian Dale 

Ian is a retired chartered accountant who has spent his entire career in the financial services industry, working in senior finance roles in both the Britannia Building Society and more recently the Cooperative Bank. He has extensive experience of leading finance departments through the changes experienced in the financial services industries, has been involved in a number of key acquisition and merger transactions and has served as a director on a number of subsidiary company boards for both organisations. Ian is also a Non Exec Director of the Earl Shilton Building Society

Jenny Danson

Jenny is the owner and Director of an Interim leadership company and has worked in a range of senior interim roles mainly within the housing sector.  Jenny was Executive Director of Housing Services at Metropolitan Housing. She also has experience of leading major transformational projects for public and private sector clients; senior operational roles with BAA plc at Heathrow and Gatwick airports; and operational and commercial roles in facilities management.

Mike Lawton

Mike is a senior executive with Michelin Tyre plc.  He has held strategic roles within private sector organisations both in the UK and as an expatriate. He began his career with Waterford-Wedgwood in the late 1980s and with Austin Reed in the 1990s. Mike’s corporate experience includes strategy definition within sales, marketing, communication (including digital technologies), customer management and finance. Mike has a decade of experience in the housing sector working with both general housing and specialist care providers. Mike is a resident of Newcastle under Lyme and is committed to the local area. Mike has an MBA from Staffordshire University.

Alasdair Macarthur, Audit and Risk Committee Chair

Alasdair worked for 30 years in IT in large, blue-chip utility companies.  His skills and experiences cover portfolios and programmes, customer support, and a wide variety of business change management assignments including major cultural change programmes, organisational design and review as well as process re-engineering initiatives. These involved working across offices in England, Germany and India. Since retiring Alasdair served for 4 years as a Trustee at Parents and Children Together (PACT) one of the leading adoption agencies in England where he chaired the Audit Committee and acted as interim Chair of that charity. Most recently he has worked on a number of ad-hoc consultancy assignments, providing business development support to some of the 26 Adoption Agencies across England & Wales, as well as ad-hoc coaching and support to the CEOs in these adoption agencies.

Neale Clifton

Neale is a retired Chartered Town Planner who has spent his whole 40-year career in Local Government. Over the last two decades he has operated in several roles within Newcastle-under-Lyme Borough Council’s Executive Management Team where his responsibilities have included Town Planning, Strategic Housing, Regeneration and Property.

Additionally he has fulfilled a number of Regeneration partnership roles including a non-Executive Director position with the former North Staffs Regeneration Zone. More notably Neale was responsible for coordinating the Borough’s input into the Housing Market Renewal programme, Renew North Staffs, working closely with Aspire Housing as a key delivery partner.”

Marina Barrett, Customer Board Member

Marina spent most of her working career in public sector, providing financial management of the externally funded neighbourhood renewal and economic development projects, delivered in partnership with private and voluntary sector organisations and Stoke on Trent City Council. Maria holds a postgraduate qualification of Master of Science in Financial Management (with merit) at Manchester Metropolitan University. Marina is an Associate of Chartered Management Institute.

David Hunter

David is a retired Chartered Accountant, having spent over 37 years in practice gaining wide experience of accounting for and auditing of social housing providers and credit unions with a firm specialising in providing audit and financial consultancy services to the not-for-profit and charity sectors.

He has particular interests in risk management and governance in regulated sectors, and has previously been Vice-Chairman of a local stock transfer housing association.

Nicola Winn, PM Training Chair

Nicola is the Managing Director of Creative Bridge based in Lutterworth. She has previously worked in senior roles at Leicester Housing and the CIH. She is a board member at The Marketing Group and previously sat on the boards of CIH and Foyer Federation. She is a member of the Chartered Institute of Housing and the Academy for Chief Executives.

Dan Canavan, Executive Director of PM Training

Dan joined PM Training in 1996, setting up the first gardening team and developing the Homeworks property management service, which now boasts more than 60 teams. Since then, Dan has worked in a number of roles across the business, including Director of Homeworks, and most recently Director of Training Operations, before being appointed Executive Director of PM Training in April 2020.

Born in Stoke-on-Trent, Dan has a real passion for the area and in particular the development and education of its young people. He is proud to have played a part in the growth and success of PM Training, which was set up by his father Sean Canavan in 1982.

Cllr Elizabeth Shenton

Elizabeth has been a Newcastle-under-Lyme Borough Councillor for over 12 years, holding many key positions including Council Leader and Deputy Mayor. Elizabeth has over 20 years experience in the finance industry, where she held senior HR roles, and was a Director of the RBS Pension Fund. She is now a Lay Judiciary at the West Midlands Employment Tribunals. Elizabeth also has a lifetime of leading roles in the voluntary sector and is the Coordinator of the North Staffordshire Independent Custody Visitors.

Alice Belcher

Alice lives in Scotland although her ties remain with Staffordshire. She is currently a Professor of Law at the University of Dundee, having previously lectured locally first in Accounting then in Law. She was a non-executive director of NHS education for Scotland for 8 years to 2014. She was a member of the Cairn Housing Association board for two years. She is also a fellow of the Institute of Chartered Accountants in England and Wales.

Paul Newell

Paul is a qualified accountant and was formerly a Partner at Clearwater International, a cross-border advisory firm specialising in corporate finance. Paul has worked alongside directors and other stakeholders of growing companies for over 25 years advising on corporate strategy, value maximisation and fund-raising. While Paul has worked with clients across sectors covering the whole of the UK economy, he also has specific experience advising companies within the training and apprenticeship market.

Maqsood Ahmad

Maqsood has 15 years of experience of developing and delivering policies and programmes on behalf of ministers, board members and chief executives. Currently Maqsood is the Cohort Director for Nye Bevan Programme and Strategic Senior Manager for Greater Manchester Health and Social Care Devolution Partnership (HSCP) Strategic Clinical Networks (SCNs). Maqsood is responsible for the Mental Health, Dementia, Diabetes and CVD SCNs including three cross cutting responsibilities: public engagement, advancing equalities and tackling health inequalities.

Barry Pitts 

Barry recently retired from a local housing association as the Director of Business Development and Director of Arch services. Barry has over 28 years of experience in housing and regeneration in North Staffs and supporting vulnerable people across the area. For his previous organisation he has been actively involved in developing and delivering strategies, along with the delivery of major housing developments and regeneration projects. Barry has also been involved in bringing other organisations into the group, and merging their operations with the parent. He has chaired a number of influential groups throughout his career including a school governing body. He is currently mentoring a small business and supporting its growth strategy.

Sarah Tudor 

Born in Stoke-on-Trent and a graduate of Staffordshire University, Sarah has over 18 years’ experience in corporate learning and development and in higher education. In addition to her wealth of experience in employer engagement and work-based learning, Sarah is an expert in higher and degree apprenticeships. She works with the Department for Education, lobbying on degree apprenticeship policy. She is a guest editor and reviewer for UVAC’s Journal of HE, Skills and Work-based learning. Committed to lifelong educational development, Sarah is also Chair of Trustees of a 14-18 high school in the Staffordshire Moorlands and Staff representative on the University’s Board of Governors.

Wendy Dean, Chair

Wendy joined the Realise charity board in February 2019. She is the Managing Director and founder of the Strategi Solutions Group, offering culture change to organisations, along with HR outsourcing, Learning and Development, PR, Marketing and Design and Health and Safety.  Wendy was a finalist at the Forward Ladies Business of the Year Award in 2016, won a Lifetime Achievement Award in 2018, and has led Strategi Solutions Group to be a finalist in the National Business Awards, Personnel Today Awards and the Staffordshire Chamber Awards. Wendy became Chair of Realise in 2020.

Sinéad Butters, Chief Executive, Aspire Housing

Sinéad has been Chief Executive of Staffordshire-based Aspire Housing since 2006. Under her leadership the Aspire Housing Group has grown and broadened its services via the acquisition of Staffordshire’s largest apprenticeship provider, PM Training. In October 2015 Sinéad become Chair of PlaceShapers, the national network of over 100 community-based housing associations, with a collective goal to achieve real and lasting improvements in the communities they serve. In the 2016 New Year Honours list, Sinéad was awarded an MBE for her services to housing.

Christina Holdcroft, Patron

Tina is a director at Holdcroft Heating and Gas Fitting as well as a managing partner at Dame Belle. She previously held a senior role at Welcome Break. Holdcroft Heating won the Training Excellence Award at the Sentinel Business Awards in March 2014.

Cllr Gill Heesom

Gill has been a Newcastle-under-Lyme Borough Councillor since 2010, was Deputy Mayor and then Mayor from 2017-2019 and has held various roles on council committees during that time. She has worked for over 35 years in the public and voluntary sector working with vulnerable people in the community. Gill has 34 years military service (now retired) including operational service, currently works for NHS and is involved  in organising the annual Newcastle carnival event.

Kevin Richardson

Kevin is a qualified HR professional and has leadership experience in the areas of education, health, social care and social work, most recently as the Faculty Dean of Business, Education and Professional Studies at the University of Gloucestershire. He has also chaired a school governing body in Staffordshire, created a local community partnership that took over and transformed the performance of a school and helped to create an academy school in Cheltenham.

Alasdair Macarthur, Audit Chair

Alasdair worked for 30 years in IT in large, blue-chip utility companies.  His skills and experiences cover portfolios and programmes, customer support, and a wide variety of business change management assignments including major cultural change programmes, organisational design and review as well as process re-engineering initiatives. These involved working across offices in England, Germany and India. Since retiring Alasdair served for 4 years as a Trustee at Parents and Children Together (PACT) one of the leading adoption agencies in England where he chaired the Audit Committee and acted as interim Chair of that charity. Most recently he has worked on a number of ad-hoc consultancy assignments, providing business development support to some of the 26 Adoption Agencies across England & Wales, as well as ad-hoc coaching and support to the CEOs in these adoption agencies.

Marina Barrett, Customer Board Member

Marina spent most of her working career in public sector, providing financial management of the externally funded neighbourhood renewal and economic development projects, delivered in partnership with private and voluntary sector organisations and Stoke on Trent City Council. She has achieved a postgraduate qualification of Master of Science in Financial Management (with merit) at Manchester Metropolitan University a few years ago. Marina is an Associate of Chartered Management Institute.

Sarah Tudor

Born in Stoke-on-Trent and a graduate of Staffordshire University, Sarah has over 18 years’ experience in corporate learning and development and in higher education. In addition to her wealth of experience in employer engagement and work-based learning, Sarah is an expert in higher and degree apprenticeships. She works with the Department for Education, lobbying on degree apprenticeship policy. She is a guest editor and reviewer for UVAC’s Journal of HE, Skills and Work-based learning. Committed to lifelong educational development, Sarah is also Chair of Trustees of a 14-18 high school in the Staffordshire Moorlands and Staff representative on the University’s Board of Governors.

Martin Townsend

Martin has worked in banking and financial services for over 35 years, most recently in compliance and risk management. His previous experience includes product development, marketing, and project management. In addition to risk management work, Martin is a Tutor in the External Faculty of International Compliance Training Limited. Martin’s non-executive experience includes current roles as an Independent Member on the Audit Committee of the BALTIC Centre for Contemporary Art and as Chair of Derbyshire Dales Council for Voluntary Service. Previously Martin spent five years as an Independent Member on the Audit and Risk Committee of Guinness Northern Counties Housing Association. Martin completed an 18-month secondment to the Office of the Deputy Prime Minister as a Policy Adviser working on the Housing Market Renewal Programme. A Fellow of the Chartered Insurance Institute, Martin has also completed a Postgraduate Diploma in Marketing.

John Capper, Independent Director

John is a chartered accountant who has spent over 40 years in public practice, first with KPMG and then with a fast growing regional practice where he led the private sector across the UK, covering audit, reporting, taxation and corporate finance. He still managed to fit in a number of treasurer roles, most notably with The Scout Association, one of the leading UK charities with dual royal patronage. As a senior trustee, he was chair of the audit, risk and finance committee and oversaw considerable change from 2003 to 2010 including a very successful centenary year in 2007. Now running his own consultancy practice providing non-exec director and part-time FD roles, business coaching and a regulatory affairs role with 17 international accounting networks at a European level.

Nicola Winn, PM Training Chair

Nicola is the managing director of Creative Bridge based in Lutterworth. She has previously worked in senior roles at Leicester Housing and the CIH. She is a board member at The Marketing Group and previously sat on the boards of CIH and Foyer Federation. She is a member of the chartered institute of housing and the academy for Chief Executives.

Sinéad Butters, Chief Executive, Aspire Housing

Sinéad has been Chief Executive of Staffordshire-based Aspire Housing since 2006. Under her leadership the Aspire Housing Group has grown and broadened its services via the acquisition of Staffordshire’s largest apprenticeship provider, PM Training. In October 2015 Sinéad become Chair of PlaceShapers, the national network of over 100 community-based housing associations, with a collective goal to achieve real and lasting improvements in the communities they serve. In the 2016 New Year Honours list, Sinéad was awarded an MBE for her services to housing.

Kevin Richardson, Aspire Housing Chair

Kevin is a qualified HR professional and has leadership experience in the areas of education, health, social care and social work, most recently as the Faculty Dean of Business, Education and Professional Studies at the University of Gloucestershire. He has also chaired a school governing body in Staffordshire, created a local community partnership that took over and transformed the performance of a school and helped to create an academy school in Cheltenham.

Cllr Elizabeth Shenton

Elizabeth has been a Newcastle-under-Lyme Borough Councillor for over 12 years, holding many key positions including Council Leader and Deputy Mayor. Elizabeth has over 20 years experience in the finance industry, where she held senior HR roles, and was a Director of the RBS Pension Fund. She is now a Lay Judiciary at the West Midlands Employment Tribunals. Elizabeth also has a lifetime of leading roles in the voluntary sector and is the Coordinator of the North Staffordshire Independent Custody Visitors.

Jenny Danson

Jenny is the owner and Director of an Interim leadership company and has worked in a range of senior interim roles mainly within the housing sector.  Jenny was Executive Director of Housing Services at Metropolitan Housing. She also has experience of leading major transformational projects for public and private sector clients; senior operational roles with BAA plc at Heathrow and Gatwick airports; and operational and commercial roles in facilities management.

Ian is a retired chartered accountant who has spent his entire career in the financial services industry, working in senior finance roles in both the Britannia Building Society and more recently the Cooperative Bank. He has extensive experience of leading finance departments through the changes experienced in the financial services industries, has been involved in a number of key acquisition and merger transactions and has served as a director on a number of subsidiary company boards for both organisations. Ian is also a Non Exec Director of the Earl Shilton Building Society.

Ian is a retired chartered accountant who has spent his entire career in the financial services industry, working in senior finance roles in both the Britannia Building Society and more recently the Cooperative Bank. He has extensive experience of leading finance departments through the changes experienced in the financial services industries, has been involved in a number of key acquisition and merger transactions and has served as a director on a number of subsidiary company boards for both organisations. Ian is also a Non Exec Director of the Earl Shilton Building Society.