About us

Our story, strategy and impact

Who we are

We are three businesses: Aspire Housing, PM Training and the Realise charity. Together, we blend commercial expertise with social purpose and revitalise communities by providing homes, training, employment and support.

Created in July 2000, Aspire Housing, the parent company, is a leading housing provider, place shaper and property developer in North Staffordshire and South and East Cheshire, with around 9,000 homes and a significant number in the development pipeline. We are a financially strong business with a social purpose. Our profits are reinvested in new homes, in revitalising communities and in a comprehensive range of innovative support services designed to transform lives.

In 2008, PM Training joined the business as a leading training provider and best practice social enterprise. Since 1982, PM Training has supported more than 25,000 individuals and more than 1,600 partner organisations and remains the largest independent provider of apprenticeships for young people in Staffordshire.

In 2009, Realise, our group charity, was created. With gift aid from PM Training, donations from local people and business, Realise provides essential support to help people in Staffordshire to progress in their education and gain employment.

Building Better Futures by putting People First

This is our vision and what we all should strive to achieve through our roles across we are aspire.

So what does People First mean? People First is our philosophy – our way of working – and it’s about putting customers and colleagues at the heart of what we do. For each and every colleague it may mean something different, but it’s something we all think about.

We put customers and colleagues firmly at the centre of processes, decisions and services so we can delight our customers and do a great job in building better futures for those in our communities.

You’ll see the People First logo associated with programmes of activity, services and marketing materials. It’s something we can all live and breathe and is the lifeblood of our new Corporate Strategy 2019 – 2024.

Building Better Futures by putting People First

Our strategy

As a group, we introduced our new Corporate Strategy to guide the way we work: Building Better Futures, by putting People First.

So, how do we let this guide us? By living our values; being ambitious, creative and collaborative and always striving to work in a smarter, simpler, slicker way.

Our strategy is to maximise the impact of all parts of the group, to ensure our neighbourhoods prosper.

Everything we do, in Aspire Housing, PM Training and Realise charity will focus on our customer. We will do this with a strong focus on adding value in the communities of North Staffordshire.

Our strategy

The difference we make

Here at we are aspire, we believe our social impact is the positive difference we make to the wellbeing and lives of the individuals and communities we work with through our activities.

Driving positive changes that make a lasting social impact is at the heart of why we do what we do.

Measuring and evidencing our impact helps us to demonstrate how we’re meeting this purpose, and to learn where we can do even better.

Through working with independent social impact experts Housing Associations Charitable Trust (HACT) and The Connectives, we’ve identified exactly where we can make a difference and how we will deliver on this.

In 2019, we contributed over £28million in added social value to the communities we work with – read on to find out how we did it!

The difference we make

Our journey so far

What does it mean to work here?

It means making a difference in our communities. Whether that’s through building and maintaining homes, training young people, helping others into employment, or delivering vital support.

We build, we train, we support: we are aspire

Click the video to the side to see our journey…

Our journey so far Play Icon