Cookie Policy

Aspire Housing Ltd holds personal and confidential information and has an ethical duty to safeguard that information as well as being bound by the Data Protection Act 1998 and the Privacy and Electronic Communications Regulations 2003.

We have detailed procedures that describe how we safeguard confidentiality and how we aim to meet our responsibilities under the Act and Regulations and operate best practice on openness. We are registered with the Information Commissioner’s Office.

A copy of our Openness and Confidentiality Policy and further information on this subject can be obtained from our Governance department at The Brampton, Kingsley, Newcastle-under-Lyme.

Caller Line Identification

Please note that our telephone system provides us with Caller Line Identification and your number will be displayed on our system when you contact us. We may use this information to update your contact details where required.


At Aspire Housing your privacy matters to us and we are committed to respect and protect your privacy and your personal information when visiting our websites.

1. What are cookies?

A cookie is a small file, typically made up of numbers and letters and downloaded onto a users’ device when they access certain websites. The cookies are then sent back to the originating website each time the user visits the website. Through this process it means that a website can recognise a users’ device and offer a more efficient browsing session and also provides information to the owners of the site for analytical purposes.

2. What cookies do Aspire websites use?

Our websites only use two types of cookies. Session Cookies and Performance Cookies.

3. What is the purpose of these cookies?

Session Cookies – allow our website to link the actions of the user during a browser session. These cookies expire after each browser session and are therefore not stored long term – only as long as the browsing session. Performance Cookies – These cookies do not collect any information which identifies a user however they do collect information on how each visitor to the site uses it and records which pages are visited for analytical purposes. The user cannot be identified only their flow through the website and the pages visited.

4. Can I disable the use of these cookies? How do I do this?

Yes you can disable the use of cookies. These can be disabled by carrying out the following steps. >>Internet Explorer and Mozilla Firefox – Tools, Options, Privacy (settings can be amended here) For further information on cookies, including how to disable these using an alternative internet browser then please refer to

5. What about cookies used by third party websites I am redirected to?

Our cookie policy only relates to data collected via our website and we are not responsible for personal data collected or stored by 3rd parties. If you are redirected to another website then please also read their privacy policy for further information on this.

6. Consent

Aspire Housing Ltd consider the cookies we use to be non-intrusive and by using our website users agree that we can place these types of cookies on their device(s).

Hotjar cookies

We use Hotjar cookies on our website to evaluate and analyse feedback and behavioural patterns across our pages in order to improve the functionality and make them more user-friendly, more valuable and simpler for you to use.  The Hotjar cookies collects the following information.

  • Device-specific data. The following information may be collected through your device and browser:
    • your device’s IP address (collected and stored in an anonymized format);
    • device screen size;
    • device type (unique device identifiers) and browser information;
    • geographic location (country only);
    • preferred language used to display the webpage.
  • Log data.
    • referring domain;
    • pages visited;
    • geographic location (country only);
    • preferred language used to display the webpage;
    • date and time when website pages were accessed;